ITV has announced that Love Island will be back next year for two seasons as the broadcasters look to save declining TV as revenues. There will be the usual summer Love Island and a new winter one in 2020.
Love Island is currently the most watched programme for people aged 16-34 in the UK. The latest season has attracted over 6 million viewers from different TVs and devices.
The winter Love Island will be filmed in a villa in South Africa and is scheduled to air in early 2020.
Paul Mortimer, Head of Digital Channels and Acquisitions at ITV, said: “Off the back of a record-breaking year, we’re delighted to be bringing an extra series of our biggest and sunniest show to the 2020 schedule. Love Island has proven yet again to be the perfect format that engages younger audiences. In response to this viewer appetite, a new batch of young singletons will deliver some highly anticipated post-Christmas romance and drama from our new and luxurious location.”
🎉 DOUBLE THE LOVE 🎉 It’s official! Love Island will be back for TWO series in 2020! #LoveIsland2020 @LoveIsland #LoveIsland pic.twitter.com/LW6z32ZxIF
— ITV2 (@itv2) July 24, 2019
Love Island has now been made in a total of 13 countries, including Australia, Germany, Finland and Sweden, with new shows launching in the US, Belgium, Holland, Poland and Hungary this year.
Angela Jain, Managing Director ITV Studios Entertainment said: “We love making Love Island for ITV2. The show’s success is testament to the magnificent production team that decamp to Mallorca every year to deliver the award-winning show with its trademark warmth, wit and wide-ranging appeal. And now 2020 is going to have even more love than before.”
ITV had reported a 5% fall in total advertising revenue in the first half of 2019 to £849m and hope an extra Love Island will help their revenue grow.
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