The war is still ongoing with some signs of it lasting for longer than a year. There have been numerous reports suggesting that Russia is continuing the invasion of Ukraine and will continue until the country is invaded and or they have reached an agreement on terms!
There have been numerous attacks on Ukraine recently, with a lot of brands showing they are leaving Russia due to the ongoing attacks, Nike is the next major brand to leave Russia due to the ongoing war!
The war has made Russia a hard place to market in, making it rendered uselessly. As the war continues, brands will start leaving due to it, however, most brands have stated they will leave permanently.
“Nike has made the decision to leave the Russian marketplace, Our priority is to ensure we are fully supporting our employees while we responsibly scale down our operations over the coming months.” said the company!
Russia has grown increasingly economically isolated since the invasion started. This has impacted a lot of businesses there and has resorted them to leaving!
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