Pepsi, Where’s My Jet? Trailer
The year was 1996, and the cola wars were raging. Pepsi needed something huge to compete with Coke, so they rolled out their biggest campaign ever: “Pepsi Stuff” It featured a soon-to-be infamous commercial that claimed for 7,000,000 Pepsi points, you could win a Harrier Jet (one of the most advanced military jets of the time). Pepsi execs assumed the astronomical “price” of the military plane was set high enough to indicate it was a joke. Still, ambitious & cunning college student John Leonard saw it as a challenge. Enlisting the help (and funding) of mountaineering buddy Todd Hoffman, the 21-year-old hashed out a plan to score the grandest prize. What ensues is an outrageous goose chase for the infamous Harrier Jet and a legal battle with Pepsi that changed advertising forever.
Releases on Netflix 17th November 2022
