The boy is reported to have initially collapsed by the side of a swimming pool at the holiday chain’s “Subtropical Swimming Paradise” in Longleat, Wiltshire.
According to one eyewitness, the boy’s mother was heard “screaming” for her son to wake up whilst people were desperately trying to revive him. Emergency services were called to the park on Saturday afternoon but were unable to resuscitate the boy. A spokesperson for Center Parcs said it was “deeply saddened by the tragic news” and its thoughts were with the family “at this extremely difficult time”.
“Our team responded professionally and appropriately in very challenging circumstances,” she said.
“They provided CPR, with the assistance of medically-trained members of the public, until paramedics arrived and screened the area from view while the boy was being treated.”
Longleat Center Parcs opened in 1994.
South Western Ambulance Service said paramedics were called at around 3:40pm and attended with two rapid response vehicles, an ambulance and an air ambulance.
A Health and Safety Executive spokeswoman said it would not be investigating the circumstances of the boys unfortunate death.
