Dermablend has gone cruelty-free

Makeup brand Dermablend Professional has listened to their customers and have gone cruelty-free, they have been certified by PETA.

Dermablend was founded by dermatologist Dr Craig Roberts, the makeup brand is known for their high coverage foundation, concealers and powders.

Malena Higuera, Dermablend’s GM told WWD:  “We felt it was important to seek third-party certification to reinforce and validate our commitment to cruelty-free and to show our consumers that we’re listening to their needs.”

Dermablend had to prove that every single process they did in production and sourcing of its products were cruelty-free. The brand has also chosen to permanently remove two animal-derived ingredients from its formulas and plan to eventually be completely vegan-friendly by the end of 2019.

 

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Starting today, Dermablend Professional is now certified cruelty-free by PETA, everywhere we are sold. ••• Our stance on cruelty-free practices has not changed since partnering with PETA and we have been committed to methods of assessing safety that do not involve animals in both the past and present. ••• We’re committed to a world without animal testing, and we’re validating this commitment by joining PETA’s Beauty Without Bunnies program. We’ve made today’s commitment to being PETA certified cruelty-free to empower consumers with the confidence they need to make the best decisions for their beauty routine. ••• #PETACertified #PETA #announcement #breakingnews #crueltyfree #beauty #makeup

A post shared by Dermablend Professional (@dermablendpro) on Aug 20, 2019 at 5:59am PDT

Dermablend is often prescribed by dermatologists and surgeons for the products high coverage which can conceal minor and major skin imperfection. All the products are allergy tested, fragrance-free and last up to 16 hours when topped with the brand’s setting powder.