Lady Gaga is releasing her own makeup line called Haus Laboratories and it will launch exclusively to Amazon. Haus will be the first major beauty brand to launch just to Amazon.
The business move means Lady Gaga’s makeup range will reach people globally. Amazon will be launching Haus in nine countries in September. They will include the UK, the US, Germany, Japan and France.
Commenting on why she has chosen Amazon, Lady Gaga told The Business of Fashion news: “If it’s not perfectly in line with what they do… they’ll be like, ‘Can you just change half of the equation?’. The answer is no. No deal. No message of self-acceptance, no deal. [The deal with Amazon] was so wonderful because this was like, ‘Let’s make a deal, let’s make a deal to change the world with their beauty’.”
Gaga also said how she could tailor the brand to fit in with their image.
Makeup pigments are the main focus of the brand with jewel tones added in the line up. She will be launching lip liner, eyeshadow and multi purpose products.
Lady Gaga made the products alongside her favourite long time makeup artist Sarah Tanno. All the products will be cruelty free and vegan friendly!
The products will launch in September and will be available to pre order from July 15th.
HAUS LABORATORIES
PRE-ORDER AVAILABLE 7/15 @HAUSLABS#BATTLEFORYOURLIFE
MUSIC BY @BLOODPOP® & @IAMTCHAMI pic.twitter.com/i7zIVkYRB1— Lady Gaga (@ladygaga) July 9, 2019
The products:
GLAM ATTACK – an all over liquid shimmer powder which is highly pigmented and long wearing.
RIP LIP LINER – a lip liner which is creamy, demi matte and highly pigmented.
LE RIOT LIP GLOSS -an ultra high-shine multi dimensional lip gloss
