Urban Decay’s new pride collection has launched with all profits going to a LGBT charity

Pride month is fastly approaching which means we will see more rainbows and extra colourful makeup looks.

One makeup brand has stepped out and made a whole line for the LGBTQ+ community, this brand is Urban Decay. The Sparkle Out Loud Heavy Metal Glitter collection is filled with colourful, bright and a lot of glitter. There is everything from superfine glitter eyeliner, a metallic eye pencil and a glitter gloss to brighten up makeup collection.

 

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@UDWende Repost: Something that we’ve always valued at Urban Decay is the power of self-expression and acceptance, which is why I’m so proud that our newest launch — The Heavy Metal Glitter Collection — is our way of celebrating World Pride. And what’s more, we’re standing behind our LGBTQ+ family in our exciting partnership with the @StonewallFoundation. To honor the 50th anniversary of the Stonewall Riots, 25% of the purchase price from our Stonewall Heavy Metal Glitter Eyeliner will benefit the Stonewall Community Foundation—an organization that strengthens the LGBTQ movement through grant-making and scholarship programs. See the full collection and get all of details on our partnership by clicking the link in bio. Together, we will #SparkleOutLoud ✨ . Availability: Launches in the US and Canada on May 21st and the Uk on May 16th #UrbanDecay #Makeup #Beauty #Repost

A post shared by Urban Decay Cosmetics (@urbandecaycosmetics) on May 15, 2019 at 11:55am PDT

The month of June was chosen to be LGBT pride month to celebrate the Stonewall riots which happened at the end of June 1960. Pride events are held all through June to acknowledge the impact LGBT have in the world. This year is the 50th anniversary of the Stonewall Riots.

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The heavy metal glitter eyeliners have been around for a long time but they have released seven new shades for the pride month so you can sparkle out loud and make sure you celebrate in style. The glitter eyeliners are water-based, buildable and contain super fine glitters to help you create the perfect look. It dries down quickly and stays put so you do not need to worry about touch ups. The seven LGBTQ+ colours are:  Disco Daydream, Stonewall, Starfire, Studio, Stage Dive, Volume and Gunmetal.

They have also released four new metallic eye pencil which are 24 hour wear with easy glide on application. There is also four new glitter lip gloss which are hi-fi shine and enriched with vitamin E plus peppermint oil.

As part of the collection they have released six glitter multi-purpose gel that is reminiscing to the early 2000s. The shades are all iridescent and the shades are: Saturday Stardust (a pink glitter with blue shift), Dreamland (a peach glitter with green shift), Soul Love (aqua blue glitter), Disco Daydream (silver glitter), Distortion (iridescent glitter) and Party Monster (lilac glitter with reflective holographic shift).

Urban Decay is donating 100% of the purchases from the eyeliner in the shade Stonewall to LGBT charity Stonewall which campaigns for the equality of lesbian, gay, bi and trans people across Britain.

CLICK HERE TO VIEW THE WHOLE COLLECTION