Shade range of a foundation is very important as one shade does not fit all and it can be hard to find the colour plus undertone to match your skin.
Fenty changed the beauty world when she released 40 shades of foundation which had something that everyone can use, there was no limit. Many brands have followed Rihanna’s fenty footsteps and have extended their shade ranges.
PUR
Pür is changing the game for foundation shades again, they are bringing out 100 shades which have all different undertones for a shade. This foundation is Pür Love Your Selfie four-in-one foundation. It is four-in-one due to it being foundation, concealer, skincare and a long-wear product.
The formula is a full-coverage liquid texture with a natural looking finish, all you have to do is dot it on the face and blend it out. You can use it under the eyes as it has its concealer product meaning you are saving space in your makeup bag. It is has a pump dispenser and if that is not what you like, you just twist of the lid to reveal a doe-foot applicator which can be directly applied to the skin.
The foundation offers 20 options in five categories – light, medium, tan, dark and deep. There is also three undertones which are golden (G), pink (P) and neutral (N), they all have one of each shades which are numbered 1 to 7.
Colour Chart for Pür’s Love Your Selfie Foundation
The foundation will launch on April 19. They also have a new Instagram page for this foundation so you can find your perfect shade. The Instagram page is @purshadefinder it is already full of shades to help you find your shade.
Love Your Selfie foundation will help you with breakouts and contains ingredients such as ginseng, green tea, lingonberry extract, and vitamin B to smooth and soothe your skin.
Tisha Thompson, vice president of marketing and innovation at Pür said: “Complexion is our forte, so after establishing the primary skin-care benefits that this product would include, we went through a really strict development phase of finding the perfect shade range,”
She added: “We were extremely thoughtful and strategic about building out this range, which meant finding the proper surface colors and undertones that meet the needs of our diverse consumer base.”
