Last year, Superdrug announced they would offer non-surgical cosmetic treatments such as Botox and dermal fillers in store. They offer a customer a consultation with a qualified nurse followed by the treatment, £99 for Botox and dermal fillers from £199.
The launch caused a stir with the beauty world and they faced criticism for damaging cosmetic procedures but also for putting them on level with casual beauty treatments like eyebrow tint or threading. The procedures were launched with feedback form nearly 10,000 customers that revealed a demand for the filler; this comes with the Love Island contestants getting them meaning everyone wants them. 18-25 years are wanting the love-island inspired enhancements, Superdrug are love island’s sponsors.
The NHS urges the high street retailers to consider mental health disorders as well as physical suitability before the treatments. The concern is that the treatments fuel issues like Body Dysmorphic Disorder, this is a mental health condition where a person spends an unhealthy amount of time worrying about physical flaws. This may be contributed by seeing celebrities and influences creating ‘unnatural’ images by getting non-surgical procedures that make them look ‘perfect’ but this results in some of their followers etc insecure and believing that they should look like them to be considered ‘pretty’.
In-store treatments will include Botox and Juvéderm dermal fillers, administered by qualified practitioners, you have to be over 25 to book it. Clinics have seen a rise in the demand for cosmetics treatments and have come to the conclusion that the rise is party due to reality shows such as Love Island.
Out of the customers of Superdrug who took a survey, 25% said they have got them as a confidence boost and 53% was due to them having a top qualified practitioner.
Dr Pixie McKenna, Superdrug’s health and wellbeing ambassador, said, “Unfortunately, we have seen an increase in the number of people claiming to be ‘expert’ practitioners in the field. It is surprising how many people engage in these services without having a full understanding of the qualifications or competence of the person carrying it out.
“This is why I support Superdrug’s move in delivering a high-end service. By employing practitioners who have not only been vetted but also have an excellent track record in terms of their experience, qualifications and competence, customers can be confident that they are getting the service they deserve.”
No matter if you are looking to book in at Superdrug or anywhere else for Botox or fillers, Dr Esho recommends the following for ensuring that you’re in expert hands:
- Book in with a registered medical professional such as a doctor, dentist or nurse;
- Ask the following: How long have you been doing injectables? Can you manage complications independently? Have you got examples of your work? Will I have the same person for the following up of my treatments? What products are you going to use and why?
- Check that they have the correct insurance;
- Review their work and experience in the field of aesthetics;
- Check that they are able to manage complications independently;
- Ensure that it is conducted within a clinical setting and there is an aftercare and follow-up pathway as part of the treatment.
