Marie Claire is to stop producing its UK print edition after November and will become a digital offer only after 31 years. TI media who publishes the magazine said it is making the change “to best serve the changing needs of its audience’s mobile-first, fast-paced, style-rich lifestyles”.
Print sales have fallen but the website still has two million monthly users. Its digital-first edition will be published under licence with Groupe Marie Claire.
The Marie Claire magazine launched in 1988 and this year it cost £4.20 to get the magazine in print form.
Jean de Boisdeffre, executive director of Marie Claire International, said: “We are thrilled to work with TI Media on this very important evolution of the Marie Claire brand. After more than 30 years of achievement in the UK, this new digital-first approach provides the launch pad for even more success in the coming decades.”
TI Media’s chief executive Marcus Rich said: “With full focus on our digital platforms, we will be future-proofing our ability to report on these vital and engaging subjects, alongside our top-ranking fashion and beauty offering and media-first brand extensions.”
