A ban on junk food advertising across London’s entire public transport network has come into force.
Posters for food and drink that are high in fat, sugar and salt will begin to be removed from the underground, buses and bus shelters. Some adverts for unhealthy food could remain on the network for a while as some companies have booked advertising spaces for long periods of time. Any future bookings have to go by the new policy.
Transport for London said: “We’ve already seen large advertisers confirm they will continue to advertise on the TfL network under the new rules – by advertising their products that are not too high in fat, salt and sugar,”
London’s mayor, Sadiq Khan, said he wanted to tackle the “ticking time bomb” of child obesity in the capital. However the Advertising Association said the ban would have “little impact on the wider societal issues that drive obesity”.
The ban will take place on:
- Victoria Coach Station
- Trams
- The Emirates Air Line cable car
- River services
- Roads controlled by TfL, including adverts on roundabouts and at bus stops
- Taxis, private hire vehicles and Dial-a-Ride
The plans were announced in May 2018 and 82% of 1,500 respondents to an online consultation backed the proposals.
A spokesperson for the mayor said: “The mayor is confident these changes will not only reduce children’s exposure to junk food advertising, but also empower Londoners to make healthier food choices for themselves and their families.”
They said Mr Khan was “doing what he can with the powers he has, but is clear this is not a silver bullet that will solve this problem overnight”.
Chief executive Stephen Woodford said the UK already had “the strictest rules in the world when it comes to advertising high fat/salt/sugar foods”, which meant under-16s could not be targeted.
“This will lose revenue from advertising for TfL and that will potentially have an impact on the fares that passengers have to pay,” he said.
