Cult US makeup brand Morphe is coming to Boots, get your advantage cards at the ready! Morphe is a makeup brand from the US which is mostly known for its eyeshadows and collabs with influencers.
From September 10th you will be able to bag their products from UK retailer Boots however it will be online only. They are taking over the UK as they already have three stores across the UK: Westfield Stratford City, Bullring Birmingham and Liverpool one.
Morphe was founded in 2008 and became successful via influencer promotions. This meant that influencers would promote the brand and have special codes which gave customers money off their purchase.
People begged Morphe to the UK and they did through online retailers and then their own UK website.
Joanna Rogers, Commercial Director and VP of Beauty and Gifting at Boots announced the news and said: “We are thrilled to be launching Morphe at Boots, a daring brand with a bold approach to beauty which celebrates individuality and self-expression.
“From high quality tools, to dreamy eyeshadow palettes and influencer collaborations I’m sure our customers cannot wait to get their hands on these products.”
Recently Boots also added Fenty Beauty and The Ordinary to their long list of brands.
