Pat McGrath is one of the world’s most influential makeup artists and is driving force behind many of our favourite makeup trends. She has launched her own makeup products called Pat McGrath Labs four years ago and it sold out in a few hours.
Now Pat McGrath Labs is a big makeup business with over 100 products with its signature sequined packaging. Despite Pat being British her makeup products first launched in the US however, they are coming to Selfridges UK in store.
The launch of the instore Pat McGrath Labs is the start of the three month “Mothership” takeover this is marking the first time the entire makeup collection has been available in one place in the whole of Europe. As well as releasing her products to the stores she will become the special guest editor for the stores campaign which runs until June. She will be showing her journey to shoppers, do instore events, 24 window displays and limited edition designer curations including Prada and Versace.
Pat McGrath said: “It has been the most divine experience to collaborate with Selfridges on this incredible campaign and to have the opportunity to share my vision throughout the
store,”Adding: “The windows, the event, The Mothership… it’s going to be major.”
Below you will see the trending products from Pat McGrath Labs.
Pat McGrath Labs
EYEDOLS Eye Shadow: Celestial (shimmer), £20
Pat McGrath Labs
FETISHEYES Mascara, £22
Pat McGrath Labs
SKIN FETISH: Sublime Skin Highlighting Trio, £39
Pat McGrath Lab
