Lush has been creating cruelty-free cosmetics for years and even opened a packaging free store. Now it is taking a new adventure and is removing egg from all beauty products.
The brand took to Instagram to announce it, they said: “As of today, the Lush website is going completely egg-free! Unconvinced that even the very best egg production is free from suffering, we have removed eggs from all of our products, replacing them with great ingredients such as linseed and aquafaba so you still get the best results.
“The new Liverpool store is one of the first shops to get these new innovations with many more following in the following months, so check them out in store or go online. #EggFree #LushLiverpool #LushCosmetics.”
The brand has had used free range eggs in its face masks and hair treatments but in recent years the company had decided to go egg free to be in line with their ethical standards.
In a statement, the brand said: “What has become clear during this process is that there are some hard truths of egg production that are difficult to face up to – and which are almost impossible for the egg industry to show company buyers or consumers of eggs.
“We can visit hens and see them living freely and eating good quality organic food, but millions of eggs at commercial hatcheries, the sorting of the chicks into the females to sent on to farms to lay eggs and the male chicks to straight to their deaths by methods so brutal that it would be impossible to present on our website.
“We can no longer, in good conscience, use an ingredient that we are unable to be transparent about because the truth is so unpalatable. If we can’t make one of our usual ingredients buying films to show you the whole process of an ingredient, then we shouldn’t be using that ingredient. It became that simple.”
Commenting on the company’s decision, Toni Shephard, executive director of animal rights organisation Animal Equality, said: “Lush is absolutely right, even free-range and organic egg production causes enormous animal suffering. Male chicks, who will never lay eggs and are the wrong breed for meat, are killed just a few hours after hatching in all types of egg farming.
“Similarly, when the hens’ bodies start to wear out from their unnaturally high laying rate, they too are killed just like chickens raised for meat.”
