Fashion retailer, Boohoo, has not had the best reputation lately with selling a item containing animal fur but they are under fire again as they labelled a UK size large as an size 8. Many online shoppers have taken their anger to twitter to say how the brand is misleading its customers with unrealistics sizing information.
In a description of one of their products the brand wrote ‘L is a size 8, M is a size 6 and S is a size 4’, it left many angry and disgusted that there was no size for any size above a size 8.
i beg your pardon @boohoo since when was a size 8 a large….. sort it out pic.twitter.com/nfEqVP32JB
— katie (@kaatiecassidy) December 29, 2018
Many said Boohoo’s “sizing is horrendous”. With one shopper saying “I really don’t know where they get there sizes from. I’m a size 8 and their size 8 would fit a 10 year old.”
This is not the first time the brand has received criticism for their sizing. Over a long period of time they have been under fire for their “plus sized” models who are far from plus sized and are slim. This has received so much criticism as for many girls looking at the website may think they are plus sized by comparing to the photo but are not. This is also bad for the models as they are being put it plus sized clothes when they are not and it could affect mental health. One shopper took to twitter to say “no wonder girls have such body insecurities” when they are using slim models for plus sized.
How is this girl considered ‘plus size’ on @boohoo? Genuinely can’t get my head around that 🤔 pic.twitter.com/qRxqrcl3bw
— Samantha (@Sammie312x) February 2, 2019
Madness how this model has been used as a ‘plus’ size model 🤔 No wonder girls have such body insecurities if this is in anyway considered plus!!! @boohoo 😡🙄 pic.twitter.com/d84Ec7mmQF
— Jess Higgins (@JebzHigg) February 1, 2019
PLUS SIZE????? @boohoo it is disgusting and damaging that you would consider this “plus size” this is literally why women struggle with body confidence, because we have huge companies like this advertising this beautiful woman as “plus” 🤦🏼♀️ pic.twitter.com/VrIlBRImjF
— Hayley (@hayleymolyneaux) February 3, 2019
