{"id":10804,"date":"2019-01-07T15:58:59","date_gmt":"2019-01-07T15:58:59","guid":{"rendered":"http:\/\/www.fiveminutesspare.com\/news\/supermarkets-battle-over-new-year-price-cuts\/"},"modified":"2019-01-08T17:02:29","modified_gmt":"2019-01-08T17:02:29","slug":"supermarkets-battle-over-new-year-price-cuts","status":"publish","type":"post","link":"https:\/\/www.fiveminutesspare.com\/news\/supermarkets-battle-over-new-year-price-cuts\/","title":{"rendered":"Supermarket Price War A Little New Year Cheer For Consumers"},"content":{"rendered":"<p class=\"story-body__introduction\">The UK&#8217;s big four supermarkets Tesco, Asda, Sainsbury&#8217;s and Morrisons\u00a0have begun a price war aimed not only at competing with each other\u00a0but no doubt the growing power of German discounters Aldi &amp; Lidl who now have a 12.8% market share according to data from\u00a0<a href=\"https:\/\/www.kantarworldpanel.com\/en\/grocery-market-share\/great-britain\">Kantar Worldpanel<\/a><\/p>\n<p>Tesco, who is celebrating its centenary remains the countries\u00a0biggest\u00a0grocer, with a market share bugger than Asda &amp; Morrisons combined has indicated it will cut the price of hundreds of products this month &#8211; by over 50% in some cases.<\/p>\n<p>On Monday, Morrisons said it would reduce the price of 935 products, including tinned goods &amp; cereals while Sainsbury has already started its New Year price promotion.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The UK&#8217;s big four supermarkets Tesco, Asda, Sainsbury&#8217;s and Morrisons\u00a0have begun a price war aimed not only at competing with each other\u00a0but no doubt the growing power of German discounters Aldi &amp; Lidl who now have a 12.8% market share according to data from\u00a0Kantar Worldpanel Tesco, who is celebrating its centenary remains the countries\u00a0biggest\u00a0grocer, with&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"om_disable_all_campaigns":false,"footnotes":""},"categories":[34],"tags":[307],"class_list":["post-10804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-tesco"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fiveminutesspare.com\/news\/wp-json\/wp\/v2\/posts\/10804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fiveminutesspare.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fiveminutesspare.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fiveminutesspare.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fiveminutesspare.com\/news\/wp-json\/wp\/v2\/comments?post=10804"}],"version-history":[{"count":2,"href":"https:\/\/www.fiveminutesspare.com\/news\/wp-json\/wp\/v2\/posts\/10804\/revisions"}],"predecessor-version":[{"id":10822,"href":"https:\/\/www.fiveminutesspare.com\/news\/wp-json\/wp\/v2\/posts\/10804\/revisions\/10822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fiveminutesspare.com\/news\/wp-json\/wp\/v2\/media\/10821"}],"wp:attachment":[{"href":"https:\/\/www.fiveminutesspare.com\/news\/wp-json\/wp\/v2\/media?parent=10804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fiveminutesspare.com\/news\/wp-json\/wp\/v2\/categories?post=10804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fiveminutesspare.com\/news\/wp-json\/wp\/v2\/tags?post=10804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}