{"id":3192,"date":"2019-08-21T12:47:08","date_gmt":"2019-08-21T12:47:08","guid":{"rendered":"http:\/\/www.fiveminutesspare.com\/fashion\/?p=3192"},"modified":"2019-08-21T12:47:08","modified_gmt":"2019-08-21T12:47:08","slug":"dermablend-has-gone-cruelty-free","status":"publish","type":"post","link":"https:\/\/www.fiveminutesspare.com\/fashion\/2019\/08\/21\/dermablend-has-gone-cruelty-free\/","title":{"rendered":"Dermablend has gone cruelty-free"},"content":{"rendered":"

Makeup brand Dermablend Professional has listened to their customers and have gone cruelty-free, they have been certified by PETA.<\/span><\/p>\n

Dermablend was founded by dermatologist Dr Craig Roberts, the makeup brand is known for their high coverage foundation, concealers and powders.<\/span><\/p>\n

Malena Higuera, Dermablend\u2019s GM told WWD:<\/strong>\u00a0 \u201cWe felt it was important to seek third-party certification to reinforce and validate our commitment to cruelty-free and to show our consumers that we\u2019re listening to their needs.\u201d<\/span><\/p>\n

Dermablend had to prove that every single process they did in production and sourcing of its products were cruelty-free. The brand has also chosen to permanently remove two animal-derived ingredients from its formulas and plan to eventually be completely vegan-friendly\u00a0by the end of 2019.<\/span><\/p>\n

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Starting today, Dermablend Professional is now certified cruelty-free by PETA, everywhere we are sold. \u2022\u2022\u2022 Our stance on cruelty-free practices has not changed since partnering with PETA and we have been committed to methods of assessing safety that do not involve animals in both the past and present. \u2022\u2022\u2022 We\u2019re committed to a world without animal testing, and we\u2019re validating this commitment by joining PETA\u2019s Beauty Without Bunnies program. We\u2019ve made today\u2019s commitment to being PETA certified cruelty-free to empower consumers with the confidence they need to make the best decisions for their beauty routine. \u2022\u2022\u2022 #PETACertified #PETA #announcement #breakingnews #crueltyfree #beauty #makeup<\/a><\/span><\/p>\n

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