{"id":3096,"date":"2019-08-02T12:36:13","date_gmt":"2019-08-02T12:36:13","guid":{"rendered":"http:\/\/www.fiveminutesspare.com\/fashion\/?p=3096"},"modified":"2019-08-02T12:36:24","modified_gmt":"2019-08-02T12:36:24","slug":"fenty-beauty-is-launching-a-hydrating-foundation-in-50-shades-2","status":"publish","type":"post","link":"https:\/\/www.fiveminutesspare.com\/fashion\/2019\/08\/02\/fenty-beauty-is-launching-a-hydrating-foundation-in-50-shades-2\/","title":{"rendered":"Fenty Beauty is launching a hydrating foundation in 50 shades"},"content":{"rendered":"<p><span style=\"color: #000000;\">Fenty Beauty amazed people when they first launched as they had a foundation aka Pro Filt&#8217;r Matte Longwear Foundation which had 50 shades. The foundation blew people away with its coverage and staying power as well as its shade range.<\/span><\/p>\n<p><span style=\"color: #000000;\">However, some people are not going to be a fan of the matte finish. This is why Fenty Beauty are going to launch a hydrating lightweight foundation which is perfect for normal to dry skin.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B0n7zQdho6R\/\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"><span style=\"color: #000000;\">View this post on Instagram<\/span><\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><span style=\"color: #000000;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/B0n7zQdho6R\/\" target=\"_blank\" rel=\"noopener noreferrer\">Get your #FENTYFACE ready for 50 shades of #PROFILTRHYDRATINGFOUNDATION \u2014 a new foundation that\u2019s perfect for normal to dry skin. This natural finish formula delivers hydration in medium to full coverage that keeps skin looking like skin! Available in stores and online on August 15th in the same 50 shades as our original #PROFILTRSOFTMATTEFOUNDATION at fentybeauty.com, @sephora, @harveynichols, @bootsuk, and #SephorainJCP.<\/a><\/span><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><span style=\"color: #000000;\">A post shared by <a style=\"color: #000000; font-family: Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/fentybeauty\/\" target=\"_blank\" rel=\"noopener noreferrer\"> FENTY BEAUTY BY RIHANNA<\/a> (@fentybeauty) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2019-08-01T14:01:40+00:00\">Aug 1, 2019 at 7:01am PDT<\/time><\/span><\/p>\n<\/div>\n<\/blockquote>\n<p><span style=\"color: #000000;\"><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">The Pro Filt&#8217;r Hydrating Foundation is a natural finish formula which delivers medium to full coverage but it keeps skin looking like skin. It is not just the formula that will be different it is also the packaging. Rihanna is ditching the frosted bottle and opting for a portable tube with a pump.<\/span><\/p>\n<p><span style=\"color: #000000;\">As well as the foundation they are releasing a hydrating primer to go with the foundation and also a kabuki foundation brush.<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\"><span style=\"color: #000000;\">There are More!!! <a style=\"color: #000000;\" href=\"https:\/\/twitter.com\/hashtag\/REVEALED?src=hash&amp;ref_src=twsrc%5Etfw\">#REVEALED<\/a> !! \ud83d\ude40\ud83d\ude4c\ud83c\udffc \ud83d\udea8 All NEW! By <a style=\"color: #000000;\" href=\"https:\/\/twitter.com\/fentybeauty?ref_src=twsrc%5Etfw\">@FentyBeauty<\/a> \ud83d\ude4c\ud83c\udffb\ud83d\ude4c\ud83c\udffc\ud83d\ude4c\ud83c\udffd\ud83d\ude4c\ud83c\udffe\ud83d\ude4c\ud83c\udfff\ud83d\udda4:<\/span><br \/>\n<span style=\"color: #000000;\">1. 50 shades of <a style=\"color: #000000;\" href=\"https:\/\/twitter.com\/hashtag\/PROFILTRHYDRATINGFOUNDATION?src=hash&amp;ref_src=twsrc%5Etfw\">#PROFILTRHYDRATINGFOUNDATION<\/a> same 50 shades as the <a style=\"color: #000000;\" href=\"https:\/\/twitter.com\/hashtag\/profiltr?src=hash&amp;ref_src=twsrc%5Etfw\">#profiltr<\/a> soft matte foundation $35<\/span><br \/>\n<span style=\"color: #000000;\">2. PRO FILT&#8217;R Hydrating Primer $32<\/span><br \/>\n<span style=\"color: #000000;\">3. KABUKI-BUFF FOUNDATION BRUSH 115 $36<\/span><br \/>\n<span style=\"color: #000000;\">Online \u27a1\ufe0f AUGUST 15TH <a style=\"color: #000000;\" href=\"https:\/\/t.co\/voEwEetAh5\">pic.twitter.com\/voEwEetAh5<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">\u2014 Trendmood (@Trendmood) <a style=\"color: #000000;\" href=\"https:\/\/twitter.com\/Trendmood\/status\/1156937046381907970?ref_src=twsrc%5Etfw\">August 1, 2019<\/a><\/span><\/p><\/blockquote>\n<p><span style=\"color: #000000;\"><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/span><\/p>\n<p><span style=\"color: #000000;\">The foundation will be \u00a327 and available to buy from Boots and Harvey Nichols from August 15th. The shades are the same as Fenty&#8217;s other foundation so no guessing required if you already use the matte foundation&#8230;<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fenty Beauty amazed people when they first launched as they had a foundation aka Pro Filt&#8217;r Matte Longwear Foundation which had 50 shades. The foundation blew people away with its coverage and staying power as well as its shade range. However, some people are not going to be a fan of the matte finish. This&#8230;<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[18,19],"tags":[544,141,242,23,72],"class_list":["post-3096","post","type-post","status-publish","format-standard","hentry","category-beauty","category-upcoming-releases","tag-fenty","tag-fenty-beauty","tag-foundation","tag-makeup","tag-skin"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/posts\/3096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/comments?post=3096"}],"version-history":[{"count":1,"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/posts\/3096\/revisions"}],"predecessor-version":[{"id":3097,"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/posts\/3096\/revisions\/3097"}],"wp:attachment":[{"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/media?parent=3096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/categories?post=3096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/tags?post=3096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}