{"id":2924,"date":"2019-07-12T13:14:38","date_gmt":"2019-07-12T13:14:38","guid":{"rendered":"http:\/\/www.fiveminutesspare.com\/fashion\/?p=2924"},"modified":"2019-07-12T15:30:40","modified_gmt":"2019-07-12T15:30:40","slug":"lady-gaga-to-launch-beauty-range-in-exclusive-amazon-deal","status":"publish","type":"post","link":"https:\/\/www.fiveminutesspare.com\/fashion\/2019\/07\/12\/lady-gaga-to-launch-beauty-range-in-exclusive-amazon-deal\/","title":{"rendered":"Lady Gaga to launch beauty range in exclusive Amazon deal"},"content":{"rendered":"<p><span style=\"color: #000000;\">Lady Gaga is releasing her own makeup line called Haus Laboratories and it will launch exclusively to Amazon. Haus will be the first major beauty brand to launch just to Amazon.<\/span><\/p>\n<p><span style=\"color: #000000;\">The business move means Lady Gaga&#8217;s makeup range will reach people globally. Amazon will be launching Haus in nine countries in September. They will include the UK, the US, Germany, Japan and France.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Commenting on why she has chosen Amazon, Lady Gaga told The Business of Fashion news:<\/strong> &#8220;If it&#8217;s not perfectly in line with what they do&#8230; they&#8217;ll be like, &#8216;Can you just change half of the equation?&#8217;. The answer is no. No deal. No message of self-acceptance, no deal. [The deal with Amazon] was so wonderful because this was like, &#8216;Let&#8217;s make a deal, let&#8217;s make a deal to change the world with their beauty&#8217;.&#8221;<\/span><\/p>\n<p><span style=\"color: #000000;\">Gaga also said how she could tailor the brand to fit in with their image.<\/span><\/p>\n<p><span style=\"color: #000000;\">Makeup pigments are the main focus of the brand with jewel tones added in the line up. She will be launching lip liner, eyeshadow and multi purpose products.<\/span><\/p>\n<p><span style=\"color: #000000;\">Lady Gaga made the products alongside her favourite long time makeup artist Sarah Tanno. All the products will be cruelty free and vegan friendly!<\/span><\/p>\n<p><span style=\"color: #000000;\">The products will launch in September and will be available to pre order from July 15th.<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">HAUS LABORATORIES<br \/>PRE-ORDER AVAILABLE 7\/15 <a href=\"https:\/\/twitter.com\/hauslabs?ref_src=twsrc%5Etfw\">@HAUSLABS<\/a><a href=\"https:\/\/twitter.com\/hashtag\/BATTLEFORYOURLIFE?src=hash&amp;ref_src=twsrc%5Etfw\">#BATTLEFORYOURLIFE<\/a><br \/>MUSIC BY <a href=\"https:\/\/twitter.com\/bloodpop?ref_src=twsrc%5Etfw\">@BLOODPOP<\/a>\u00ae &amp; <a href=\"https:\/\/twitter.com\/iamTchami?ref_src=twsrc%5Etfw\">@IAMTCHAMI<\/a> <a href=\"https:\/\/t.co\/i7zIVkYRB1\">pic.twitter.com\/i7zIVkYRB1<\/a><\/p>\n<p>&mdash; Lady Gaga (@ladygaga) <a href=\"https:\/\/twitter.com\/ladygaga\/status\/1148654995237040128?ref_src=twsrc%5Etfw\">July 9, 2019<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><strong>The products:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">GLAM ATTACK &#8211; an all over liquid shimmer powder which is highly pigmented and long wearing.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">RIP LIP LINER &#8211; a lip liner which is creamy, demi matte and highly pigmented.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">LE RIOT LIP GLOSS -an ultra high-shine multi dimensional lip gloss<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bzx9xH4FzCn\/\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/Bzx9xH4FzCn\/\" target=\"_blank\" rel=\"noopener noreferrer\">THIS IS FOR YOU. \ud83d\ude4f Ready for a first glimpse at our product line-up? This is just a sneak peek &#8211; promise we&#8217;ll reveal more in the coming days \ud83c\udf89 INTRODUCING HAUS of Collections Six *special* collections curated by our founder, @ladygaga, just for you. Each collection includes one of each of our self-expression tools along with a reusable clutch (see it in insta stories now!) GLAM ATTACK: All-over liquid shimmer powder A highly pigmented, longwearing all-over color amplifier RIP LIP LINER: A lip liner to die for A creamy, demi-matte, highly pigmented lip pencil LE RIOT LIP GLOSS: An ultra high-shine multidimensional lip gloss Cruelty-free &amp; vegan, because we love animals and you HAUS LABORATORIES officially launches for pre-order on July 15 on hauslabs.com + amazon.com (Prime Day for Prime members)<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A post shared by <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/hauslabs\/\" target=\"_blank\" rel=\"noopener noreferrer\"> HAUS LABORATORIES<\/a> (@hauslabs) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2019-07-11T14:59:52+00:00\">Jul 11, 2019 at 7:59am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lady Gaga is releasing her own makeup line called Haus Laboratories and it will launch exclusively to Amazon. Haus will be the first major beauty brand to launch just to Amazon. The business move means Lady Gaga&#8217;s makeup range will reach people globally. Amazon will be launching Haus in nine countries in September. They will&#8230;<\/p>\n","protected":false},"author":59,"featured_media":2925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-2924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/posts\/2924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/comments?post=2924"}],"version-history":[{"count":3,"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/posts\/2924\/revisions"}],"predecessor-version":[{"id":2931,"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/posts\/2924\/revisions\/2931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/media\/2925"}],"wp:attachment":[{"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/media?parent=2924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/categories?post=2924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fiveminutesspare.com\/fashion\/wp-json\/wp\/v2\/tags?post=2924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}